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For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

There are a multitude of ways to promote your business. This overview will help you identify the best methods of promotion for your business.

Resource topics

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Effective marketing starts with researching your market and competition - you can then plan who to sell to and how to reach them. Read our overview.
Direct mail and email can be cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.
Writing to customers and prospects, via email, leaflets or direct mail, can be an effective way to promote your business. Here's how to get results.
PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.
PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.
Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.
Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.
Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.
Social media has transformed the way businesses talk to customers online. We explain here how social media can help your business.
Business strategist Elsa Caleb explains what networking is, and provides her top tips on the benefits it will bring to your business.
It's vital to make the market aware of your business if you're to make sales from the off. Here is some practical advice on how to do it.
Jane Lee of IT PR specialist Dexterity explains how start-ups can harness the power of effective public relations for the good of your business.
How do you look, behave or project yourself in a professional capacity? Does your personal brand give the message you want to project to customers?
Some ideas are so powerful they generate publicity year after year after year. These 14 tips might encourage journalists to cover your business.
If you want to secure positive coverage about your business, you have to present the media with a good story. We explain the golden rules.

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