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For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

Making an entrance in a commoditised market

Trying to break into any market can feel like arriving late at a party and having everyone look your way for the wrong reasons. After all, there's apparently no such thing as an original idea meaning. So, no matter where or how you're trying to make your mark, you're likely to step on someone else's toes.

When trying to break into a commoditised market in particular, you're very much muscling in on a crowded marketplace. In some ways, this is good news as it allows you to slip in largely unnoticed but, while you might not want the scrutiny of industry frontrunners, you most definitely want potential customers to see that you've landed.

The trouble is, as anyone who's been to a noisy music concert will tell you, shouting loud won't get you heard over the music. Instead, you need to find new ways to get yourself noticed. The question is, how exactly can you do that when you're building a business in a market that's already brimming with talent?

# 1 - Make market research a priority

Effectively, commoditisation happens when industry standards are so high customers don't need to worry about service but focus on price points instead. In some ways, this is the key reason why your market of choice is so tempting. But, as the new kid, you can't just slip right into the market.

Rather, you need to fight that bit harder to prove why you deserve a place against competitors who have been doing this for a whole lot longer. And, in large part, prioritising market research is the best way to do that.

After all, overcoming commoditisation isn't possible, but you can differentiate the services you provide to come out on top regardless. And, knowing precisely what your clients want is the best way to do that.

As well as allowing you to offer tailored services at the lowest price (which can help against commoditisation anyway), this ensures that you hit the ground running and can make sure that your marketing and offerings, are seen by the right people.